Tutor of the Final Project and Transversal Vision
Arcadi Poch is Creative Director at Marbet Spain and Founder and CEO of Vogelkop. He works at the intersection of creativity, cultural research and strategic thinking. With a strong focus on socio cultural exploration, his practice centres on understanding human behaviour, cultural dynamics and emerging narratives to inform innovative and meaningful projects.
At Marbet Spain and through Vogelkop, Arcadi leads projects that combine design, technology and storytelling to create transformative experiences for brands and communities. His work is grounded in research and development, translating cultural insights into strategic creative solutions that foster meaningful connections and long term impact.
“I believe education should help students connect creativity with a deep understanding of culture and human behaviour. In the final projects, my role is to encourage critical thinking and transversal vision, helping ideas grow beyond disciplines and formats.”
