Feb 16 — 20, 2026
MIWW workshop
Masters’ Interdisciplinary Workshops Week
Germán León & Regina Dos Santos
AI Entrepreneurship & Vibe Coding
Open to all Master’s students
Building Human-Centered AI Products
This intensive four-day workshop introduces participants to the ASPIC Framework, a practical, human-centered methodology for building AI products that truly matter. Rather than starting with technology, this workshop teaches participants to begin with empathy: identifying real user pain, designing trustworthy AI interactions, and building sustainable AI businesses. The framework stands for: Attract, Segment, Personalize, Interact, and Convert. Participants will walk away with a working prototype of an AI product, validated by real users, and a clear go-to-market strategy.
By the end of this workshop, participants will be able to: Discover real user pain through structured interviews, Define AI value aligned with measurable business outcomes, Design trustworthy AI interfaces using the Five Moments of AI, Develop working AI MVP using no-code/low-code tools, Test through feedback loops and user validation, Grow using the Bullseye Framework for focused strategy, Monetize with pricing models designed for AI products, Build Responsibly with ethics, privacy, and trust as foundations.
Vibe coding is the art of building AI products with personality and intention. It moves beyond mechanical automation to create AI systems that feel intelligent, responsive, and genuinely helpful. Through careful design of prompts, interfaces, and feedback loops, participants learn to craft AI products that don’t just function,they resonate. Key vibe coding techniques include: Prompt craftsmanship, Personality design, Micro-interactions, Trust signals, and Feedback systems.
Germán León is a futurist, AI and UX expert, entrepreneur, and advisor. He is the founder and CEO of Helvetica Digital and founder of Gestoos, a computer vision startup acquired by Preact. With a master’s degree in Interaction Design from Umeå University and training in AI Design at MIT, he has led innovation at Oblong Europe and Vodafone Group. He currently directs master’s programs in AI and UX at Elisava. In this practical workshop, his goal is to provide students with clear and applicable tools to develop and bring their own projects to fruition.
Regina Dos Santos is a UX/UI designer and front-end developer focused on user-centered digital products. Her hybrid profile blends design, technology, and strategy, linking concept to execution. She covers full UX/UI processes—research, flows, IA, prototyping, interface design, and testing—guided by clarity, usability, and visual consistency. As a front-end developer, she works in the Google Cloud ecosystem, using Firebase, cloud services, and APIs to build scalable, production-ready apps. She collaborates with multidisciplinary teams, bridging design and technology with a product-driven, experimental mindset. In the workshop, Regina presents a practical approach combining UX, UI, code, and AI.
