Germán León, Helvetica Digital

Germán León is an AI and UX expert, entrepreneur and educator. He is the founder and CEO of Helvetica Digital and the visionary behind Gestoos, an AI startup acquired by Preact that pioneered computer vision based human interaction. His work focuses on bridging artificial intelligence and human centred design through ethical, privacy aware systems.

Helvetica Digital is an AI and UX innovation company specialising in computer vision and intelligent interaction systems. Its work focuses on designing precise, ethical and human centred AI solutions that help organisations understand and respond to human behaviour. The studio operates at the intersection of technology, design and applied research.

“Artificial intelligence should not be designed as an abstract system, but as a human relationship. In my teaching, I focus on helping students understand how AI decisions shape interaction, experience and responsibility in real products.”